New technologies: Customer
loyalty thanks to comfort a personalized hotel environment that can technically be
perfectly managed today."While the
hospitality industry produces more and more sophisticated means of administrative
management, technical hotel management is often considered of second-rate importance.
Nevertheless, technical hotel management is just as important as administrative management
to make hotel guests satisfied."
This statement was made by Jacques Levy-Bonvin, author of
about 50 technical papers on "Hotels Technical Management, Needs and
Solutions" and consultant for hotel management, who made a presentation at the
Eurhotec 2000 conference in Lausanne.
Talking about "intelligent hotels",
Jacques Levy-Bonvin and two other speakers confirmed that new solutions permitted the
optimization of hotel services without swallowing large amounts of energy and operating
costs. All resources must be put to work to satisfy the guests comfort needs.
It can also be queried why, for example,
administrative matters are left exclusively to marketing operations? Todays means in
the fields of informatics and technology allow them to be used in services and reception
as well. And, in business travel, this certainly helps enhance customer satisfaction.
Jacques Levy-Bonvin, the specialist for technical
hotel management, advocates customer-oriented technology
A certain comfort idea
"But what does comfort actually mean?" says Jacques Levy-Bonvin. The whole environment
and, of course, indoor air quality! Comfort can be perfectly controlled and defined, aimed
at matching the guests individual needs while giving consideration to his / her
requirements in terms of thermal, olfactory and technical comfort and offering the hotel
economical advantages. This means that a well managed and optimized customer database
greatly helps from a technical point of view, not only in independent hotels but also in
large hotel chains. And to the business traveller who wants to find his / her little
"kingdom" at each location, this is of great importance, be it in London,
Vancouver or Dubai, representing an essential element of customer satisfaction.
Still, from the hotel guests point of view, every technical system has its limits,
especially when it is not user-friendly. It should be considered that the guest must be
able to adjust his / her environmental conditions, that is, his / her comfort, to suit the
needs on a particular day. The main restriction is that encountered in the hotel itself,
insisted the speakers how many travellers have complained about the operation of
the room fan coil units so sophisticated that it necessitated several pages of operating
instructions? Or about a complex in-house communications system that was put out of
operation by accidental manipulation?
This is very unfortunate, considering that the hotelier made substantial investments for
the renovation of his hotel.
Of all the buildings that exist, hotels are undoubtedly those with the most complex
management. Every day, the hotel must satisfy the needs of temporary guests with all their
individual wishes regarding comfort, safety, telecommunications, etc.
Nowadays, hoteliers want integrated room management systems to be part of their modern
hotel, to the benefit of all guests and hotel investors alike.
Hotel
& Tourismus Revue
Schweizer Hotelier-Verein, SSH
Ausgabe no 8, 24.2.2000